CHAEON

Chaeon is a "Flower Tea" brand that already has a large fan base in South Korea.
To make the existing image more refined and elegant, the brand renewal was carried out.
This project, in particular, was not about transforming the existing one, but about throwing away the existing one and starting anew.
Symbols were also newly developed. Brand colors and fonts all used distinctly different things.

채온 차 브랜딩 & 패키징 / 브래드 아이덴티티 디자인 2

Visual Story&Concept, Identity Design, Packaging Design