Chaeon is a "Flower Tea" brand that already has a large fan base in South Korea.
To make the existing image more refined and elegant, the brand renewal was carried out.
This project, in particular, was not about transforming the existing one, but about throwing away the existing one and starting anew.
Symbols were also newly developed. Brand colors and fonts all used distinctly different things.

Chaeon Brand Identity & Packaging Design, Branding 1

Visual Story&Concept, Identity Design, Packaging Design