FAFA BREAD that makes cube-shaped bread with various flavors and ingredients.
FAFA BREAD is a Chinese brand that makes healthy bread.

We created Papa Bread's own worldview so that we can solve the brand a little more witty and fun with the stories of small friends living in cube-shaped bread.

We created a character to lead the brand.
It shows a witty and kitschy mood well.

FAFA BREAD Brand Identity & Packaging Design, Branding 2

Visual Story&Concept, Identity Design, Character Development, Contents Design