Shoes Many people in Korea are called 'centipede.' We call people with many legs (e.g.
Inspired by the centaur), we aimed for a fashionable and iconic design.

Meaning of name
Grima is a Korean pure Korean word '그리마' written in English as pronounced.
‘그리마’ means a classification of leggy worms.

We used 'zigzag' to shape the leggy figure and use it as a graphic element across the brand. The logo symbolized Legs, which are constantly spinning and walking indefinitely.

GRIMAS Brand Identity & Packaging Design, Branding 2
Naming, Visual Identity, Packaging Design, Contents Design