Lifestyle

JUNGKWANJANG YAKGWA

Visual Story&Concept, Packaging Design

A Modern and Trendy yakgwa with the motif of Korean traditional patterns

Jeonggwanjang Handmade Yakgwa is a product that reinterprets traditional sweets, Yakgwa, to suit the modern era. We tried to express these characteristics fresher.
The graphic shows the traditional mood with the motif of yakgwa and traditional patterns, but reinterprets it with symmetrical and geometric graphics to suit the present era. The intense pink color added a modern feel.
A new approach to tradition was attempted by using the 'Joint' method of constructing Chinese characters based on English.

Responsive Image
Responsive Image
Responsive Image
Responsive Image
Responsive Image
Responsive Image
Responsive Image
Responsive Image
Responsive Image
Responsive Image
Responsive Image

2024 © AURG DESIGN

Contact@aurg.kr

+82 10 3193 7329

specialness in ordinaryness

AURG is a Korean noun called 'Auraji', which means an object that gathers more than two branches of water together.

2024 © AURG DESIGN

Contact@aurg.kr

+82 10 3193 7329

specialness in ordinaryness

AURG is a Korean noun called 'Auraji', which means an object that gathers more than two branches of water together.

2024 © AURG DESIGN

Contact@aurg.kr

+82 10 3193 7329

specialness in ordinaryness

AURG is a Korean noun called 'Auraji', which means an object that gathers more than two branches of water together.