Jeonggwanjang Handmade Yakgwa is a product that reinterprets traditional sweets, Yakgwa, to suit the modern era. We tried to express these characteristics fresher.
The graphic shows the traditional mood with the motif of yakgwa and traditional patterns, but reinterprets it with symmetrical and geometric graphics to suit the present era. The intense pink color added a modern feel.
A new approach to tradition was attempted by using the 'Joint' method of constructing Chinese characters based on English.