"VICTIM" is a healthy brand that suggests a new drinking culture. 
Those who offered low-calorie and sugar-free alcoholic beverages wanted to create alcoholic beverages that people could enjoy without burden.
We referred to ourselves as victims and used the avant-garde naming of "VICTIM," and we tried to express the serious theme of sacrifice with wit, not weight.
Inspired by the image of the bride holding the Holy Grail, she likened the canned vodka to the Holy Grail under the concept of 'The Holy Grail,' and said, 'What if the Holy Grail turns into a vodka?' I tried to maximize the irony by asking the question.
Black - White's use of color and traditional patterns was intended to give the impression of a simple but powerful, sanctimonious look, and was greatly inspired by Kanye West's music and music videos.

VICTIM Brand Identity & Packaging Design, Branding 3

Concept&Story, Logotype&Visual Identity, Packaging, Contents