F&B
FAFA BREAD
Visual Story&Concept, Identity Design, Character Development, Contents Design
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Friends who live in bread
FAFA BREAD that makes cube-shaped bread with various flavors and ingredients.
FAFA BREAD is a Chinese brand that makes healthy bread.
We created Papa Bread's own worldview so that we can solve the brand a little more witty and fun with the stories of small friends living in cube-shaped bread.
We created a character to lead the brand.
It shows a witty and kitschy mood well.
