LieVe

LieVe is a combination of Love and Live, a lifestyle brand for all pets and families living together in love.
When I think of my beloved pets, I often feel soft and happy. It was intended to contain these lovely emotions, warm and cozy, and lively images throughout the brand.

We focused on a more dynamic and vibrant form of happiness. When I imagine a happy pet, I think of a dynamic image that is lively and excited rather than a quiet image that stays quiet. It expresses a dynamic and lively image with a bouncy curve. The curve that seems to be combined with the two curves has a shape similar to the top of the heart figure, symbolizing the various values of the brand.

Visual Story&Concept, Identity Design, Illustration, Packaging Design